• moneyappi
  • Luv Cars
  • Binq
  • Money Wellness

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Luv Cars

As Design Director, I’m leading the full rebrand and repositioning of LuvCarLoans to LuvCars, establishing it as “The easy way to drive away.”

I oversee brand strategy, creative direction, and marketing, ensuring every touchpoint delivers a simplified, user-friendly experience that makes car finance and ownership more accessible.

My role spans end-to-end brand and product development, from defining the visual and verbal identity to optimising user journeys, digital experiences, and communications. I also manage cross-functional collaboration and stakeholder engagement to align business goals with a cohesive brand vision and seamless customer experience.

Skills: Brand Development · Product Design · Creative Direction · Stakeholder Management · Team Leadership · Design Thinking